IT STARTED WITH A SIMPLE IDEA: MAKE GREAT COFFEE. Everything we do is rooted in that basic concept. It’s what drives us. It’s what moves us, motivates us and keeps us excited about every decision we make about our products, our services and all that we do in the community. We are coffee passionate. In 2014, Earth Roastery started importing and roasting beans. Ali Al- Fahad began his experiments with different roasting techniques and blends at his own home then shared the coffee with friends and family. In 2016, Earth roastery was officially started to roast then sell all over the world with different variety of specialty coffee. We provide our employees and customers with the information and education to fully appreciate the myriad of factors that influence a great cup of coffee. This includes best business practices, knowledge of coffee growing regions, roasting variables and evaluating the flavor in the cup. Our people are the kindest, most hardworking and talented in the business. We’re an impossibly eclectic group of coffee experts, artists, writers, sensory scientists, bakers, designers, and all-around dreamers.
