MEVGAL’s imaginative and inventive presence at this year’s SIAL food international exhibition in Paris helped put the seal on new collaborations, while successfully promoting a complete range of products. During the course of the exhibition, one of the largest of its kind globally, fruitful discussions took placewith representatives from major wholesalers andselected retailers. These meetings laid the foundations for the expansion ofthe company’s export activity into the Middle East as well as Israel, Romania and the Benelux countries, and strengthened the company’s presence in America and Australia. Concurrently, MEVGAL’s burgeoning cooperation in Korea, where the import of MEVGAL authentic yoghurt began only a few months ago, was officially cemented. The company presented original ideas to the international audience in the categories of yoghurt and dairy products that are fully on-trend as part of a balanced diet. These products offer added value, being both healthy and rich in taste. Hundreds of visitors spent time at the MEVGAL stand with both business and gastronomic interests. In the impressive pop-up kitchen, the visitors had the chance to see first-hand new suggestions for the use of MEVGAL traditional cheeses in recipes, as well as to create their own delicious combinations with Greek yoghurt and toppings of their choice. MEVGAL gradually began its export activity in 1985 and today it constitutes 35% of the company’s total turnover. In addition, according to sales projections, it is expected that export activity will continue to grow substantially in coming years. The company’s products can be found on the shelves of the most reputable supermarket chains in 32 countries around the world. These quality products, combining tradition and innovation, strive to take the company’s global presence from strength to strength.
