At the beginning of the 2000s in Morocco, we are witnessing a growing phenomenon of implantations of European restoration chains that bring a real revolution in the service and the relationship with the customer. These brands have standard and inflexible manufacturing charters, they do not adapt at all to the taste of Morocco and many of them disappear very quickly. The LAABI group came up with the idea of creating a resolutely Moroccan concept that meets the most demanding standards in terms of design, quality and hygiene, just like international brands. The LA GRILLARDIERE brand, created in 2000 in Casablanca (Gauthier district) with a capacity of 120 seats, represents an innovation in the Moroccan fast food sector. Its concept, based on the restaurant-grill-butcher revolutionized the idea of cooking on the grill until now. Whether in the design of card recipes, design or staff training, the LA GRILLARDIERE group has used its experience in the sector to try to avoid certain pitfalls and respond appropriately to the expectations of the industry. market. To meet the needs of a growing clientele attracted by a quality / price offer served in a very user-friendly setting, the need to expand becomes obvious.
