Chocolateness is an exciting new concept managed by Kuwaiti youth. In 2007, four young entrepreneurs undertook an experiment in business. The product was an unbelievably rich and tempting chocolate molten cake. It had been lovingly baked and served at family dinners and on special occasions for generations. This business venture, a booth at a carnival selling this epicurean dessert, lasted only two days. In that brief time, the young entrepreneurs were overwhelmed by the public reaction to this decadent treat. Now, a few short years later, they have supplied its deliciousness to thousands of customers all around Kuwait. How? They were invited to festivals and carnivals all over the country. People could not get enough. To please the palate of thousands of eager Kuwait citizens, the young men agreed to bake and deliver this delight to clients at their homes.
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