SAMO PIVO! is a pub / bar that, with its work, wants to contribute to the popularization of beer culture in Serbia and the development of new concepts of beer consumption, which, unfortunately, are still insufficiently represented in Serbia. The basic idea and the idea behind BEAUTIFULLY! The project is that Belgrade and Serbia finally get a place that will be completely dedicated to beer, to all types of beers available in Serbia and to improving the culture of drinking popular drinks. We want to expand our awareness of the rich and varied world of beer in time, with short but interesting education, promotion of under-branded brands, as well as presenting brand new brands, which are not currently represented on our market. SAMO PIVO! is not just another coffee shop or cafe, as it has hundreds in Belgrade only, it is a completely original concept that combines recognizable elements characteristic of English pubs (a large selection of beers, staff who exactly know what kind of product offers, unobtrusive and relaxed atmosphere), with some characteristics specific for the Serbian market (hospitality, openness and communicativeness).
