Switch Restaurant & Lounge is a Dubai-made brand which is founded by Food and Beverage entrepreneur Deem Albassam who has an eye for recognizing what is missing from the restaurant scene and has become an expert of implementing the ‘you eat with your eyes’ statement by not only focussing on the look and taste of the dishes but also by collaborating with renowned interior designer Karim Rashid also known as ‘the poet of plastic' to give the restaurant a completely different look and feel from any other restaurant in the UAE. The idea behind Switch is to change the dining standards and create an environment where dining becomes once again an “experience” not just a necessity.
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