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Rivadavia 605 - San Luis Province The story goes that in 1958 an experienced pastry chef moved to the city of Mar del Plata, where he acquired the recipe and trademark to begin making and marketing the renowned "Postre Balcarce", to which he later incorporated other products: alphajores, puddings, sweet bread and biscuits. "In a large kitchen of 7,500 m2 of surface" authentic recipes began to be processed with selected raw materials to produce exquisite sweet products. Where the strength and work of its people allowed to consolidate a company, initially familiar, into a nationally recognized brand and work, as for more than 50 years, to fulfill our goal: "to get Balcarce products to accompany the most important moments of your life .