Our vision is to be recognized for our long history of hospitality and modern style. With our slogan, "You are our guest and not just a customer", our goal is to offer our guests a unique experience reflected in the Arabian hospitality and in line with the spirit of the present age and its vitality. Our aspiration is to be a unique and distinctive mark, to be amongst the list of the most prestigious hospitality organizations and to add our name to others in the world of hospitality.
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