First, we are a small business proud to be from the UAE and are based in Abu Dhabi. Second, we are two expatriates living in the UAE for many years. Our day jobs couldn't have been further away from F&B or entertainment but we really enjoy food and care about what we eat. We struggled for years to find a healthy, fresh food option for a quick guiltless bite. Watching what we eat became more necessary as our lives became more hectic and it was a struggle to work out to burn that burger we had for lunch! So on 16/6/2009 me and my partner sat in his living room and decided to do something about it, not only for our sake but for all of you out there who deserve the choice to enjoy fresh, healthy and yummy food! We inaugurated our project on a piece of tissue, clean sheet; out of the box… and that's the soul of SoulFull.
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