Since 1960, Häagen-Dazs has been making ice cream like no other. Our founder, Reuben Mattus, had the desire to offer the best ice cream in the world, made from quality ingredients, selected with the greatest care. According to Reuben, if you let yourself be tempted by an ice cream, it had to be to live an exceptional and gourmet experience, unlike the simple frozen confections that were found at the time.
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