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After visiting the UAE, especially Dubai many times through 25 years, the progress of every single element, the growth of any project, the success of true intentions, all made sure that this country is the best environment that will appreciate and comply with the real passion when making our unique products, especially the vegan line The study of the market in UAE proved that it is the most fertile market in the world as raised on true genuine factors, honesty, culture, fresh laws, and individual self- commitments Therefore, the start was in Beirut since 5 years, but the dream of success and expansion exists in Dubai and the UAE. Living in a hectic city life push folks to excel in any fields and expand their limits to accomplish themselves forgetting to take time to enjoy present moments. This is to say, sometimes it is essential to take a break and scoop a smooth gelato to let it melt on your palate and just enjoy the present moment. To deliver a quality product in a consistent, courteous and timely manner in order to have the customer returns again for another satisfying, flavorsome treat, while at the same time earning a reasonable return on the initial investment" THE FEELING WHEN YOU LIGHT UP SOMEONES SOUL WITH A SIMPLE SOOP OF GELATO IS OUR SOURCE OF PRIDE. FLAVOR IS ONE OF THE MOST IMPORTANT ELEMENTS OF ANY SUCCESSFUL RECIPE, AND IN ORDER TO MAINTAIN TO HIGH QUALITY STANDARDS, WE CAREFULY SELECT OUR INCREDIENTS.