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Eat the Ball® is fermented and frozen with care in the innovative *pro.ferment.iced® production process. In addition to new creative possibilities for the shape of the bread, this also means a long shelf life while using natural ingredients and straightforward preparation thanks to simple defrosting. This transforms bread into a high-quality convenience product for consumers. The bread of a new generation! Frozen fresh, simply defrost. Made with care with natural ingredients and fresh for 24+ hours. eat smart, feel good