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With the motto “Consider customer satisfaction as a measure of product quality, price suitability, prestige and solid relationship” and with continuous effort and innovation. Today, Bidrico is one of the typical business enterprises for the manufacture of beverages in South Vietnam. Curently, Bidrico has more than 400 distributors and thousands of retail dealers nationwide and also exported to many countries and territories like Middle East, North Africa, South Asia, Cambodia, Myanmar, Taiwan, the United States, Germany and Japan. Bidrico company is affirmed its position on the beverage market of Vietnam and reaching out the world with Bidrico, A*nuta, Yobi, Restore, Bi’s nest, Là Lá La,.. 2017 marked the 25th founding anniversary of Bidrico. The company was awarded the Third-class Labour Order and Cerificate of Merit by the government of Vietnam. Specially, Bidrico pure water has been chossen by the National Committee for APEC 2017 as the official drinking water for Asia – Pacific Economic Cooperation (APEC) 2017. With such importance, becoming an official beverage supplier for APEC 2017 partially reconfirms the golden quality of Bidrico products in the course of international economic intergration. Criteria that the National Committee for APEC 2017 believed that Bidrico products satisfy senior officials from 21 APEC economics including Vietnamese traits in Bidrico products which meet most stringent US and Japanese standards, and elegant and deluxe designs. More importantly, through this international event series, Bidrico wants to introduce the quality of Vietnamese beverages to foreign politicians and investors as well as giving a helping hand to make APEC logistics affairs more attentive and more successful, thus boosting the image and position of Vietnam in the eyes of international guests attending APEC events.