In health and wellbeing, grandmothers are often the main bearers of wisdom and family tradition. With roots in the Estonian countryside, that’s how Siim Kabrits learned of the family recipe for a chaga-based elixir that his relatives have sworn by for a century. As one of the drivers behind the non-profit group Organic Estonia, and encouraged by successful forest-berry exports to Asia, Siim Kabrits founded Chaga OÜ in 2014. He was soon joined by his aunt Anu Adermann, a former otorhinolaryngologist and ex-CEO of a medical company. Estonia is a perfect home for chaga mushrooms. Forests take up half of the small country, 1.3 million hectares of them are certified as organic. We are on personal terms with each Estonian farmer, forester and woodsman that helps us harvest our mushrooms, herbs, and honey. The same goes for organic aloe, which is hand-harvested by Enzo Agileri’s family business in Northern Italy. We take pride in full traceability: each ingredient we pick is traceable to its collection point. It’s the right thing to do, and it’s what our customers around the world have come to expect.