Verdú Cantó Saffron Spain was founded in the city of Novelda (Alicante) by D. José Verdú Cantó. In those days don José rode his horse to personally select the best saffron in the Mancha region. This way he was able to select the best batches that were then distributed by his company all over the world. Almost 125 years have gone past and today we can proudly say that the same basic business principles don José established are still alive: obtaining the best batches of saffron straight form the farmers, maintaining the quality and purity guarantees of the saffron we sell, developing of a broad range of innovative presentations adapted to the needs of the consumer and marketing our product all over the world, building renowned and prestigious brands. This has allowed us to become one of the leading companies in our field worldwide and to market our products in over 40 countries. Our product range has extended to other spices and condiments such as pimentón (paprika), blends of spices or salts in grinders and botanical cocktail ingredients, with the same business principles that brought us success in marketing saffron, specializing and delving deeper in each product and application.
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