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The Generous Mission - ALWAYS AHEAD TO MAKE A TEMPORARY TABLE, AND A PARTNERSHIP IS HONEST! Our values: Leadership We strive for leadership in all product categories included in the Generous range. Our goal is to give the consumer a quality and delicious product. One of the main principles of Shchedro's work is constant development of all areas of activity, introduction of innovations and products unique for the Ukrainian market. In our work we combine the best Ukrainian traditions and advanced European technologies. We know how easy it is to make it delicious! Partnership We are interested in building long-term relationships and business development of our partners, so we are ready to offer individual conditions for each of them. Employees Our specialists are the most important achievement of the company. We create the conditions for people to have all the conditions to work comfortably and develop their own potential. Vision By 2025, reach the 1st or 2nd place in the target markets in each of our areas of activity. To be an advanced company in terms of innovation and production technologies, which puts consumer and product quality first.