GLB's ultimate goal is to serve premium quality products at the most reasonable prices possible. The company's mission is to gain long term happy customers by maintaining fairness in price and high standards in produce freshness and qaulity. In order to do so, Gold Label Burgers has limited its margins to sustain fair retail pricing and gain market share. The GLB team is commited to monitoring quality and freshness of all produce to ensure all standards are met. Hence the 'Happy' formula!
