In 2013, when an investment in food was still rather unsexy, the lion's den was in its infancy and Trump was not yet US President, Philip Kahnis and Robert Kronekker thought: we make muesli bar great again! Said and done? No, it was not that easy. It took not only a vision but also various kitchen experiments and recipe experiments in the domestic kitchen, nerve-racking business plan competitions, two canceled jobs, a successful crowdfunding campaign and finally the not unimportant help of the food angels to bring the first HAFERVOLL flapjack into the ovens and shelves.
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