Grupo Dani started as a family business that has been able to adapt itself to market trends throughout time. Dani has evolved from being a spices and food preserves representative to produce, manufacture and distribute its own products, consolidating its position as one of the most important spices and food preserves companies in the current market. History Daniel Sánchez Simón 1946 Daniel Sánchez Simón starts as a salesman of spices and preserves. Daniel Sánchez-Llibre 1965 Daniel Sánchez-Llibre starts working with his father. DS spices 1970 Ceased business as a reseller of herbs & spices and began business in bottling and packaging. The name “DS” under which we have since traded continues existing today. Vilassar de Mar 1970 A small company is born in Vilassar de Mar, Daniel Sánchez S.A. DS Pineapple 1975 Began the import of preserves. During this same year we make our first import of pineapple in syrup from Thailand under the name of “DS”. Conservas Dani 1985 Gradually until 1985 we progressively move away from the herb and spice reseller business. We buy the brand name “DANI” Distribuciones Vilassar S.A. 1987 From this moment we only focus on Dani brand. Ancud, Chile 1989 Our desire to continue growing makes us open a new factory in Chile, Ancud, a town at the island of Chiloé. Specializing in products such as:Baby clams, razor clams, baby razor clams, pink clams, mussels and sea snails. China production plant 1994 We look for other potential raw material markets. We open a new seafood production plant in China (Joint Venture with China), there we produce clams. China production plant 1997 Blockade of exports from China to the EU, which remains until today. Blocking involves making joint ventures with other companies to carry out the import of white asparagus. Galician production plant 1999 Almost taking over the Spanish market, in 1999 opened a new factory, this time in Carnota, A Coruña, Galicia. Specializing in products such as: Mussels, octopus, squids, yelowfin tuna, shrimps, surimi, cockles... Sanchez-Llibre family 2000 Distribuciones Vilassar S.A. changes its name to become Conservas Dani, S.A.U. because it is currently a manufacturer. Dani Foods, Ltd. 2002 Inauguration of a new processing plant (Dani Foods, Ltd.) for cockles. Dani becomes the first Spanish company to invest in the United Kingdom within this sector. Selwyn’s Ltd. 2004 Inauguration of a new cockle cooking plant in Wales (Selwyn’s Ltd.), United Kingdom. (IRI) Studies reveal Dani to be the market leader in Cockles with a 50% market share and the best value produce. Sanchez-Llibre family 2009 Launch of a FROZEN SEAFOOD PRODUCT LINE from our Factory in Chile. Frozen food: Clams (meat and shell) (Tawera Gayi) and Mussels (meat and shell) (Mytilus Chilensis). Cardium shellfish, Ltd. boats 2010 Purchase of a Cockles cooking plant in England, Cardium shellfish, Ltd. along with its fishing boats. Trevor Lineham shellfish, Ltd. boat 2011 Purchase of an English company, Trevor Lineham shellfish, Ltd. along with its fishing boat. Robots 2014 We increased the spices packing room with new technology, palletizing and de-palletizing robots... to reach national demands and growing exports. Renown Fisheries, Ltd. boat 2014 Purchase of a new fishing boat in (Renown Fisheries, Ltd.) the UK. New steam cooker 2015 We implemented a new steam cooker in Galicia, which allows us to keep all the flavor of the product. Sardine's production line 2017 New production line specialized in sardines in Galicia. High-speed production line 2018 To supply the high demand of the export, we acquired a new line for spices for the retail sector. A high-speed production line with the latest packing technologies.
