Fishing and fish-farming raise significant environmental and social justice issues which challenge fish retailers. Within the bounds of commercial reality, we try to do what we regard - and what we believe our customers would regard - as "the right thing". We have discontinued sales of certain kinds of fish - such as shark and bluefin tuna, and we moved all our farmed "fresh" salmon to "organic" a long time ago (smoked salmon... it's more difficult, but we do offer organic smoked salmon). We will always respond to your queries about environment issues, if only to explain why our point of view differs from yours.