The next big difference is the roast itself. We roast every batch by hand, batch by batch, order by order. Using the latest computer assisted artisan coffee roasting equipment, which insures a consistency in roast quality difficult to achieve on lesser equipment, and a nightmare in mass production. Commercial producers are roasting in HUGE batches and for the most part, make a conscious decision to roast very dark. Roasting dark isn’t necessarily bad, but you have to have the right bean. Have you noticed how often coffee tastes burnt or charred? That’s because it is.
