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In 1972, Francisco Conte, known as Fran, decided to combine his passion for coffee with the opportunity for a good business. The idea was to create a coffee shop where women could have a good coffee in a differentiated, elegant and relaxed environment. So, Fran and her brother José Roberto, choose a point in the center of Bauru (São Paulo countryside) and, thus, the first FRAN'S CAFÉ store is born.