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Since its founding in 1949, Ysco has evolved over the years into a leading European private label ice cream player. Ysco is an independent subsidiary of Milcobel CVBA, the largest Belgian dairy cooperative. Ysco's strategy is very focused on the production of ice cream under its own brand for the largest European supermarket chains. Structural growth over the past decade has been driven mainly by the company's strong foundations: quality, service, sustainability, automation and innovation. Traditional ice cream accounts for about a third of the total. Ysco can fill various sizes from 1 liter to 5 liters in standard containers. However, in the last decade, the 900 ml luxury ice cream segment has grown particularly strongly, of which more than 20 million containers are sold today. Two ice cream mixes can be poured with sauce, and then get topping and quality decoration. Today, over 40 flavors have been developed in this range. In addition to the standard container, Ysco also has a premium version that was developed on its own, and recently an investment has also been made in the production line for 1 liter square containers.