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Ice Anita has been a household name in the Kempen for over a quarter of a century. The start in 1980 can be attributed to coincidence, but the concern for the constant high quality has been a conscious pursuit for all these years. The fame that ice cream Anita has acquired is therefore no coincidence, but the result of constant care to offer the customer a delicious ice cream. • Initially, Herman and Annita worked in Bell Telephone at Geel. After the birth of the children, Nico and Philip, Annita decides to stop working. Not only does cooking cost money, but children are also a financially demanding task, which is why Herman is looking for extra income. He will be driving around with an ice cream truck on the weekends before Kuypers Ice. Herman manages pretty well. Along his lap, he quickly becomes known for his joviality and cheerfulness, his spontaneity and witty answers. A joke is never far away. • Slowly, Herman and Annita have the idea of ​​starting their own ice cream shop. They get their inspiration through Herman's father in their own family. In Retie, Joanna runs a father's aunt from Herman, a candy and cigarette shop. She also runs artisanal ice cream that she also sells in her shop. Both Joanneke, who continued to serve in the business until a very old age, and the ice cream become a household name well into the surroundings. With a lot of diplomacy and tact, Herman's father Joanneke convinces to give up her recipe. The fact that Joanneke had remained childless plays a role in this, because she also realized that if she did not pass on her secrets, the recipe would be lost. • Contacts are made with suppliers, a farmer is called in for the delivery of fresh milk and in 1980 Herman - with many question marks - starts his own ice cream cart round. It is, thanks to the recipe from Joanneke meticulously followed, a success from the start. So much so that after a few years the entrance hall of her own home is converted into a shop where Annita sells ice creams.