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The Julius Meinl story begins in 1862 when Julius Meinl I. opened his first grocery store, selling spices and green coffee in the center of Vienna. He created coffee blends and was the first to offer freshly roasted coffee for sale. Julius Meinl had found a new market and his innovation saved customers the challenge of roasting the green coffee beans on their kitchen stoves. Selling coffee roasted maintained a constant, reliable quality coffee blend. This innovation was accepted by the Viennese with enthusiasm and brought the young man great success. In 1891 Julius Meinl opened a modern roasting plant on the very site where the retreating Ottoman army had left the green coffee beans over 300 years earlier. Since then 5 generations of the Meinl family have been supplying customers with the world's finest coffees. For more than 150 years Julius Meinl has been Central Europe's leading Coffee Company.