THE SEED where SA VERACRUZ is born is quality. Quality of origin, because our modern packaging company is located in Tucuman, an Argentine province wordly known because of excellence of its agricultural products, specially citrics. Quality in the process of production, selection and packing that let us offer the best of nature, with all this nutricional properties, in the best markets of the world. Quality in administration directed to develop efficients systems to control production to train constantly humans resources to incorporate advanced technology in all its areas and to fit the processes to the international rules of high quality. THE ROOT The roots of SA VERACRUZ are strong and deep. They come from traditional families who devote their lives to agriculture and apiculture. These experiences were a fundamental contribution to the enterprising character of the families, Seleme – Requejo Mata that let them, develop modern methods and strict controls of production. IN this firm quality is very important as it is family tradition. THE FACTORY The factory of SA VERACRUZ is located in Lules which is few kilometers from the city capital of the province. The factory has been designed in order to improve the processes and to obtain the best final results. The management took the systems of asepsis and isolation implemented in the industries with the best control of hygien. Dividing the differents steps of the production circuit it avoids any contact between the fruit just received in the factory with that which has been treated. This new idea of division is really original and it will be surely adopted for many packaging companies. But for this moment is an exclusive innovation in this model factory. In SA VERACRUZ quality is a constant compromise.