Our late founder, Mr Pek Cheng Chuan, started Tai Hua Food Industries Pte Ltd more than 70 years ago. In 1984, when the company moved to its present location, it invested heavily to upgrade its production method moving from a traditional tray and jar method to one based on more technologically advanced methodology with proper monitoring and controls. The improved facilities enabled better and more consistent quality products to be produced. In 1995, the management decided to penetrate the main stream Western market, in particular the European one. Tai Hua, with the assistance of a government grant developed a new range of ready to cook sauces and braising sauce targeted for the convenience cooking market. A new logo and label was also designed to help market the products into the main stream market. The new Tai Hua logo and products were launched at the 1997 ANUGA Food Fair. To maintain a presence in these new markets, it has been participating in various international food fairs annually. Examples of fairs are SIAL, ANUGA, Food & Hotel Asia and GULFOOD. These new products were launched in the local market at the end of 1998 and have been very well received.
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