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KIZIKLI Group, which continuously makes new investments in view of technology and increasing demands, besides its initiatives in the construction sector, planning to invest in food, and especially fruit juice sector, added Turkey's first fruit juice production factory (which had been opened in 1973) to its group in 2003, and in 01.07.2004, it became the first fully-automated fruit juice plant in Turkey. Kizikli Gida occupies the market with its brands Netto and Laida. The company continues its production in Nevsehir and Mersin seaport, the area that has the most potential for apple cultivation. The company has been founded on three important principles, which are the quality, the traceability of its products, and the productive investment schemes.