The Rowse Campaign For Real Manuka What is authentic Manuka Honey? Well, first of all it has to be produced by honeybees feasting on the nectar of New Zealand Manuka trees – or Leptospermum Scoparium if we’re being technical. And secondly, each pot must have a substantial amount of methyglyoxal, or MGO. MGO is the active component in Manuka Honey which dictates the level of Non-peroxide Activity (NPA) within each jar. And here’s the problem. Current UK guidelines don’t state what the minimum levels of MGO should be, meaning that other brands can sell products with little or no MGO content, under the Manuka name. But with Rowse, you can always be sure you’re getting the real deal. Professor Peter Molan identified that honey produced from the New Zealand Manuka tree has NPA that is not found in other honeys. “I’ve been researching the health and healing qualities of Manuka Honey for more than three decades and it’s clear that in some cases there’s a distinct gap in what consumers are paying for and what they’re actually getting. This is driven by the manipulation of the rating systems and lack of legislation around labelling and testing Manuka Honey.” “In order to be genuine Manuka honey, a substantial amount of methyglyoxal – or MGO – must be present but current guidelines don’t say what the minimal MGO levels should be. This means a considerable amount of Manuka Honey sold is not genuine.” “It’s great to see Rowse Honey’s commitment to ensuring consumers are getting the real deal. Their use of NPA ratings on pack clearly states the level of active MGO in the jar, and so people can be confident they’re buying genuine Manuka honey.”
