The BerryWorld Group was formed in 2015 in response to the expanding global operations and success of varietal releases from the joint venture breeding programme. Our expertise spans the length of the supply chain, from breeding berries in the UK, The Netherlands, France, Spain, South Africa and Australia through to commercialisation of award winning proprietary varieties, to marketing quality berries and prepared fresh fruit products to retailers and consumers alike.Adam joined Louis Reece Ltd, the family firm, in 1982. In 1994, he expanded Poupart’s soft fruit business with the creation of BerryWorld Ltd. Adam was the Managing Director of BerryWorld and in 2007, also became Managing Director of the Poupart Group. In January 2016, Adam relinquished the title of Managing Director of the Poupart Group to fully focus on growing the BerryWorld across the globe as Chief Executive Officer BerryWorld Group.
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