TASKS AND GOALS The main task is to promote the sale of agricultural products, preferably meat and meat products, eggs and poultry, milk and dairy products, fruits, vegetables and potatoes, as well as organic products. Through the use of classical advertising, sales promotion, web communication and PR the aim is to sensitize the consumers for the importance of quality, freshness and origin of food. Numerous special projects such as the enjoyment offensive completes the measures. In addition to the home market, other markets within the EU are at the center of activities. These are preferably Germany and Italy and now also very successful the CEE states.
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