When Baba G couldn’t find delicious, flavourful, Mediterranean foods in his local grocery, he saw a gap in the market lacking cultural variety and decided to bring the flavours to Australia himself. From this idea to import and sell through to selective ethnic and individual deli chain stores within Australia, Baba G became established for providing top of the market dairy, small goods and dry goods - the taste of Mediterranean was now accessible to Australian shoppers who were seeking more variety and a mediterranean quality taste from their local grocery stores. “He does not give the customer products he would not put on his own table” quickly became the brands motto and set the tone for the quality of standards Baba G had on offer. Once you taste the difference, there’s no going back. Baba G has carefully selected the most luxurious taste of dairy, small goods and dry goods, making it a cherishable experience for every customer. It’s more than just selling food, it’s selling a moment!
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