EL FAROUKI

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The Coffee House, Founded by Ghaleb El-Farouki in Saudi Arabia was established in a very unique way. It was a result of tremendous effort and sacrifice shared by a father and his four dedicated sons. The main concept was to expose Coffee in its most ultimate aspect concerning flavor and taste and present the beauty of its essence. Green Coffee beans come in tremendous quality, shape, size, color, flavor, texture and freshness. Various scenarios have been viewed to achieve the highest ultimatum to produce a unique flavor. The choice was mixing high graded Coffee beans, not only produced from different countries, but from different continents. Due to the fact that different earth soil generates different flavors, say as one from Africa (sweet, medium in flavor) versus South America (sour, strong in flavor) versus Asia (bitter, light in flavor). Taking this fact into consideration our special secret bold mixture was discovered by our father in 1973 and thus the (Coffee House El-Farouki) was born in Saudi Arabia. Fruits of success were achieved, customers were highly satisfied and business bloomed. According to customers demand more branches were established and more Coffee links were presented with complete specialization and dedication from the Coffee House founders. The name (The Coffee House El-Farouki) enjoys a world wide recognition for which we give thanks to our loyal customers. Beshr Al Farouki