"The sweet life begins with Auer. Already since 1920, the name AUER stands for the finest wafer specialties. At that time Rudolf Auer started producing his cake tins in Vienna - the first AUER brand was born. Today, AUER is the Austrian wafer specialist. Each AUER brand product stands for a unique USP: the combination of a distinctive waffle leaf and an unusual shape that stands for quality and tradition. This is how AUER wafer specialties turn into enjoyable companions that sweeten your life. AUER's most popular products include AUER cake tins, AUER tree trunks and AUER ice cream waffles.
